With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households in , villages in 15 states. Project. Case: ‘Project Shakti’ of HUL. Project Shakti. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with. Equitymaster presents the an overview and analysis of HUL’s rural distribution programme, Project Shakti.

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By the following measures Shakti can contribute for HLL bottom line. An initiative which helps support Project Shakti is the Shakti Vani programme. Shqkti you will get all the material related only to management studies. Shakti Ammas are able to reach far flung areas, which were economically unviable for the company to tap on its own, besides being a brand ambassador for the company.

HUL: Project Shakti business model overview

News You Can Use. Thombare lost her husband inand she had to raise their toddler on her own.

It includes a full income statement, balance sheet and projdct flow analysis of HIND. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women. Please send me project shakthi report. The company countered this problem by hosting Shakti Days. Oroject training she is asked to put up Rs 20, as investment which is used to buy products for selling.


With the urban market saturated, FMCG companies are now targeting the rural markets. She earns a 13 per cent commission on products sold directly to consumers, and three per cent on goods sold to retailers. This programme will help provide HUL with a growing customer base which will benefit the company for years to come.

I work in an organisation which has a membership of 1. Archana Oct 14, We also have a project related to distribution of product in rural areas particularly which requires women, so in case if anybody interested we can work together.

Project Shakti has helped thousands of women – and also men.

Thanks to Project Shakti, Hindustan Unilever’s rural direct-to-consumer retail distribution initiative, Thombare has shajti able to provide herself and her child huo decent livelihood. By this token, Project Shakti is not only encouraging the enterpreneural spirit in the rural women but is also working towards financial independence of the women.

Under this programme, trained communicators visit schools and village congregations to drive messages on sanitation, good hygiene practices and women empowerment.

Sales on the other hand came in at Rs 95 bn up 2. Equitymaster Agora Research Private Limited. Project Shakti has been replicated in Pakistan and Sri Lanka. It was indeed a great initiative by HULprobably a trend setter for the other big corporations ,to focus huul rural markets.

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The project was designed for the Indian market. This project was started in with the aim of increasing the company’s rural distribution reach as well as providing rural women with income-generating opportunities. Equitymaster requests your view!

Empowerment of women is sure to improve the social status of women in India. It is amply clear that India can never progress unless it empowers its womenfolk. Read on for a complete analysis of HIND. In the meantime, you may want to share this article with your friends! Subscribe To Posts Atom.

Management studies entries: Case: ‘Project Shakti’ of HUL

Your strategy for investing in and beyond. These include poor infrastructure, dispersed settlements, lack of education and a virtually nonexistent medium for communication. The hyl Minute Wrapup.